Meta smart glasses now come in a cheaper, in-house branded line. On June 23, 2026, Meta announced Meta Glasses, starting at $299 and built in partnership with EssilorLuxottica but sold without Ray-Ban or Oakley branding for the first time.
The Meta smart glasses launch is the latest step in Meta’s AI glasses strategy, as the company tries to widen the audience for camera- and speaker-equipped eyewear beyond its existing Ray-Ban Meta line. The new glasses do not include a screen, but they carry a camera, open-ear speakers, and Meta’s newest AI model. They are available today in several countries through Meta’s own store and retail partners, adding a second, lower-cost option to Meta’s wearable technology lineup.
Quick facts:
| Feature | Details |
|---|---|
| Price | $299 for Meta Adventurer and Meta Fury (saves $80 vs. the $379 Ray-Ban Meta Gen 2); $399 for the Kylie Jenner “Starfire” edition |
| Styles | Meta Adventurer (rectangle), Meta Fury (bold statement), Starfire / Meta Glasses by Kylie (slim oval) |
| Camera | 12-megapixel ultra-wide camera, 3K video capture |
| Audio | Open-ear speakers with an advanced multi-mic array and wind noise reduction |
| Battery Life | 8+ hours on a single charge (up to 40 additional hours via foldable charging case) |
| Water Resistance | IPX4 |
| Prescription Support | Power range of -12 to +2.25, with Rx Lens Swap to add prescription lenses post-purchase without voiding the warranty |
Meta Smart Glasses Price and Availability
The Meta smart glasses price $299 figure is the headline number, undercutting Meta’s existing Ray-Ban Meta Gen 2 glasses, which start at $379, by $80. The base lineup launches in two frame styles — Meta Adventurer and Meta Fury — spanning 26 lens and color combinations. Meta is also selling a third style, Starfire (also marketed as Meta Glasses by Kylie), designed with Kylie Jenner, which starts at $399 and adds a Jenner-voiced Meta AI option.
All three support prescription lenses, with a power range of -12 to +2.25. Meta says the glasses are on sale today in the United States, Canada, the United Kingdom, and several European markets, with availability through Meta.com and retail partners including Best Buy, Amazon, LensCrafters, and Sunglass Hut. The Meta says the lineup will expand to additional markets later this year.
Meta Smart Glasses Designs and Features
The Meta glasses designs drop the Ray-Ban and Oakley names that have defined Meta’s wearables for five years, putting the company’s own branding on the hardware instead. Despite the new look, core specs carry over from the Ray-Ban Meta Gen 2: a 12-megapixel ultra-wide camera, 3K video capture, an advanced multi-mic array, and open-ear speakers.
The glasses have no screen, and Meta lists them as IPX4 water resistant, the same splash-and-light-rain rating used across its other AI glasses. Meta says battery life is over 8 hours on a single charge, and the included charging case adds up to 40 hours of additional battery life.
A new Rx Lens Swap program lets buyers add prescription lenses through their own optician after purchase without voiding the warranty. A separate charging stand is sold alongside the new models and is also compatible with existing Ray-Ban Meta and Oakley Meta HSTN glasses.
Meta AI Glasses and Wearable Strategy
Meta AI is powered by Muse Spark on the new glasses from day one — the first model out of Meta Superintelligence Labs, also rolling out to existing Ray-Ban Meta and Oakley Meta devices. The software push includes:
- Expanded live translation — 14 new languages, including Hindi, Japanese, Chinese (Mandarin), and Korean, bringing the total to 20 supported languages (the newly added languages require an internet connection).
- Pedestrian navigation — coming soon for displayless glasses, a feature already available on Meta’s separate, screen-equipped Meta Ray-Ban Display glasses.
Meta has framed glasses as a long-term entry point for AI assistants, and the company positions smart glasses as a step toward future glasses with screens.
Competition in Smart Glasses and What’s Missing
Meta’s launch follows Snap’s debut of its $2,195 Specs AR glasses last week, and comes as Google and Samsung develop a competing AI glasses line expected later this year; Apple is also reported to be working on its own glasses hardware. Research firm IDC says Meta held roughly 69% of the smart glasses market in the first quarter of 2026, with shipments up sharply year over year.
It’s worth being precise about Meta’s own lineup here: the new $299–$399 Meta Glasses and the $379 Ray-Ban Meta Gen 2 are both displayless. A separate product, the $799 Meta Ray-Ban Display, is the only Meta glasses with an actual in-lens screen, and pedestrian navigation debuted there first before coming to the displayless line.
Display specs like resolution, brightness, and refresh rate are a non-issue here. What Meta hasn’t disclosed:
- Onboard storage capacity and RAM size
- Supported wireless standards (e.g., specific Wi-Fi or Bluetooth versions)
- Full camera specifications beyond resolution and video capture
Buyers weighing this wearable technology purchase against pricier rivals will need third-party teardowns or hands-on reviews to fill in those gaps.
Read Our Full Meta Smart Glasses Analysis
For a closer look at how the pricing, software updates, and unanswered hardware questions fit into Meta’s broader wearables push, read our full Meta smart glasses analysis. As Meta, Google, Samsung, and Apple all chase the same wearable technology opportunity, price not specs is so far the most visible point of difference.
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